by Ulises Lino | Dec 18, 2023 | ENGLISH
In the previous publication we mentioned a mega trend of devices or artifacts connecting to the Internet, such as telephones, televisions, alarms, etc., making up what is now called the Internet of Things (IoT). We also discussed how the word “smart” has...
by Ulises Lino | Dec 18, 2023 | ENGLISH
Technology continues to evolve and marketing is in charge of putting in our conversations concepts and words that represent mega trends, but that we often find confusing, obscure or trivial. For example, now everything is “smart”, we talk about smart...
by Ulises Lino | Dec 18, 2023 | ENGLISH
Through our methodology, the entrepreneur achieves two main benefits: An assured return on investment. An innovation plan. Ensuring a return on investment is our commitment and what distinguishes our consultancy. This is the way we put ourselves on the...
by Ulises Lino | Dec 18, 2023 | ENGLISH
In the previous stage, the cause-effect analysis was carried out based on a tree analogy, where the leaves and fruits were represented by all the symptoms of the situation being analyzed and the branches grouped similar symptoms, describing them with a phrase that...
by Ulises Lino | Dec 18, 2023 | ENGLISH
In the previous stage, information was gathered on the current situation of the company in an area of interest to the entrepreneur, through a dynamic in which the team members wrote down their perceptions on small pieces of paper (“postifs”), taking into...
