In summary, a comparison table of the most important aspects to make the best decision between a commercial and a custom software enterprise solution is presented.

Custom software enterprise solution:

Specially designed for your company.

Adjusts as the company evolves.

Adjusts to new market conditions.

Integrates with innovation strategies.

Encourages higher productivity.

Facilitates collaborative work.

Can be a more expensive solution.

May require more time to implement.

Requires management analysis time.

The supplier must be selected very well.Only companies that have the technology to make this personalization of products and services a reality will survive the next revolution that is already in full gestation and that Klaus Schwab (1) coined at the World Economic Forum 2016 as the “Fourth Industrial Revolution or Industry 4.0”, but which can certainly also be called the “Personalization Revolution”.

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